Drifting

Formula DRIFT Tech Day

This weekend Formula Drift will be holding a annual tech day at the Source Interlink office in Irvine. Come hang out with the top teams from Formula Drift as well as get a chance to get your car in a magazine!

Samuel Hübinette Announces Change of Focus for 2012 Formula DRIFT Season

Long Beach, Calif. – March 15, 2012 – The 2-time Formula DRIFT champion, Samuel Hübinette has announced today that he will not be returning for the full 2012 Formula DRIFT pro championship season. After 8 seasons with the Series, Hübinette will not be competing in the full Formula DRIFT schedule due to sponsors’ changing interest. Team Samuel Hübinette Racing will continue to participate in Formula DRIFT international demos and is still working on participating in some Pro Championship events. Hübinette will concentrate on other racing opportunities for 2012. “Two of our main sponsors changed their marketing direction, so we decided that the best thing to do with the Dodge Challenger SHR drift car is to focus on doing demos. For competition, we’re pursuing opportunities in rallycross and off-road truck.

NOS Energy Drink to Continue as “Official Energy Drink of Formula DRIFT”

Formula DRIFT has announced that they will continue their partnership with NOS® Energy Drink as the Official Energy Drink of Formula DRIFT for the 2012 Pro Championship Series. “Formula D embodies exactly what NOS stands for –high performance energy, unwavering mental focus, and aggressive determination,” said Eric Helms, Director of Marketing for NOS Energy Drink. “Through our partnership the past two years, both NOS and Formula D have continued to fortify motorsports credibility and attract new fans. We’re excited for more of the same in 2012.” This will be the third consecutive year that NOS will be an official sponsor of the Series. NOS will continue to support former Formula DRIFT champion Chris Forsberg into the 2012 season.

FALKEN TIRE CUP ESTABLISHED TO OFFER SIGNIFICANT CONTINGENCY PROGRAM TO FORMULA DRIFT ENTRANTS

FONTANA, CA – Falken Tire, a leading high performance choice for driving enthusiasts, and the winner of consecutive Formula Drift Championships, has announced an aggressive contingency program for 2012 Formula Drift privateer entrants, to be designated the Falken Tire Cup. The Falken Tire Cup was established to give Formula D privateer drivers and teams an opportunity to earn significant contingency funds by awarding $5,000 to the highest finishing driver participating in the program. “Falken Tire has been a proud supporter of Formula Drift since its inception, and our Azenis RT615k tire is an important part of our back-to-back championships,” noted Jonathon Bradford, Team Falken’s Drift Supervisor. “Privateer teams are the backbone of our sport and Falken Tire is fortunate to be in a position where our brand can reward their success in such a competitive series.”

Nitto Tires Continues Support of Formula DRIFT for Seventh Consecutive Season

Formula DRIFT is proud to re-sign Nitto Tires as a Major Sponsor for the 2012 Pro Championship Series. Nitto Tire will be on-site at each event as a sponsor of the Series as well as competing with their drift team. The Nitto team will compete on the NT05 tire. “Nitto Tire is proud to continue its support for Formula DRIFT for the seventh season,” said Harry Kong, Marketing and Events Specialist for Nitto Tire. “This motorsport combines competiveness with excitement for both automotive enthusiasts and the general public. For 2012, Nitto will continue to use the Nitto NT05 as the tire of choice for the drift due to its predictability and durability under drifting environments.

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